Business-to-business, or “B2B”, is a term commonly used to describe electronic commerce transactions between businesses, as opposed to that between businesses and other groups, such as business and individual consumers (B2C) or business and public administration (B2G).

B2B can also encompass marketing activities between businesses, and not just the final transactions that result from marketing, though B2B can be used to identify sales transactions between business (also sometimes referred to as 'Institutional Sales'). The term 'Business to Business' can also mean all transactions made in an industry value chain 'before' the finished product is sold to the end-consumer for final consumption.

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